STRATEGIC MANAGEMENT BUS599, Week 2 Discussion – SWOT Matrix

Week 2 Discussion – SWOT Matrix

Week 2 Discussion – SWOT Matrix

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Note: Please review the information posted in the Instructor Insights area this week before working on your discussion reply. You will find tips and resources to help.

For this week’s discussion response, complete the SWOT matrix to highlight the strengths, weaknesses, opportunities, and threats of the company (as approved by the instructor). Each SWOT category should include four items. Use the SWOT matrix template below.

Start with a brief overview of your business: company name and what you are selling (a maximum of 3 sentences).

  1. Submit the completed SWOT Matrix.
  2. Discuss the opportunities you identified in your SWOT Matrix to clarify how you can increase your sales by pursuing those opportunities.

Review the link SWOT Analysis: How To With Table and Example

Links to an external site. for additional information.

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