Week 10 Discussion – Presenting Your Business Idea
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Note: Please review the information posted in the Instructor Insights area this week before working on your discussion reply. You will find tips and resources to help.
For this week’s discussion:
How will you convince investors to invest in your business? Create a presentation using one of the following formats:
- Audio/Video presentation over PowerPoint (no more than 12 slides)
- Storytelling (video recording – no more than 5 min—no PowerPoint needed for this option.
Include the following topics in your presentation:
- Title Page
- Include the company name and your name.
- Outline of what the company does.
- What are you selling (product or services)
- Target Market.
- Who is the target market for your product or services?
- Market Size.
- How big is the market or industry on which you’re focusing?
- What are the growth opportunities?
- Competition.
- Who are your top 3 competitors?
- Your Management Team.
- Who runs the business?
- What are their roles and key skills?
- Business Model.
- How will your business make money?
- Financials.
- What key financial information does your audience need to decide whether to invest in you and your business?
- Funding
- How much are you asking from investors and the equity given in exchange?
- How will the funds from investors be used?
- Summary
- Why should the investors invest in this business and in you?
Notes:
- Include a brief overview of your business: company name and what you are selling (a maximum of 3 sentences) in the discussion window and then attach the video or PowerPoint (with the audio or video recording) using the Insert/Document option.
- You have been working with the information for this presentation all quarter in the discussion and assignments. This is not new information. Now is your chance to succinctly show investors what your chosen business is all about and why they should want to invest in you and your company.
Week 10 Assignment – Business Plan–Final
Overview
At this point in the course, you have completed all the necessary sections of your business plan. Your task in this assignment is to create the final version of your plan. You will include all the previous assignments you have been working on and attach the financials.
The key to this assignment is to use the feedback you have received throughout the course to polish your plan to the point that you can confidently show it to investors and potential partners or customers. Therefore, one new piece to include is a 1–2 page executive summary.
This assignment consists of two parts:
- Your final business plan (an MS Word document).
- Your final business plan financials (using the Company Financials Excel Template
To successfully complete this assignment, you must attach both documents to the submission area as separate files and then click Submit.
Reminders and Notes
- Your company will operate within a 100-mile radius of your home address. Your goal is to reach $1 million in sales by the end of the second year.
- Be sure to follow the guidelines provided.
- Use the template below for this assignment (Word portion):
Part 1: Business Plan-Final
Notes
- The executive summary is a critical aspect of this assignment. Your ability to condense and highlight critical information about your chosen company to investors will determine whether they decide to invest in you and your company or not.
- Chapter 4, “The Executive Summary,” pages 53–66, provides information about writing the executive summary. You may write either a synopsis or a narrative summary. Pay particular attention to the following:
- Executive Summary Plan Preparation Forms on pages 58–61.
- Sample Plans on pages 62–66.
- Examples of Executive Summaries
Instructions
In MS Word, construct a 10–20 page business plan in which you:
- Develop an executive summary that highlights the key points for each section of the business plan.
- You should not exceed 2 pages.
- Develop a comprehensive Business Plan for your selected business product or service. Incorporate feedback to produce a comprehensive business plan for the product or business. Specifically, you will be combining all of the previous assignments and revising them to build your business plan:
- Week 3 Assignment: Company Description and SWOT Analysis.
- Week 5 Assignment: Marketing Plan.
- Week 8 Assignment: Operations, Technology, Management and Organization, and Social Responsibility Plan.
- Be sure to include all the headings from each of Assignments 1, 2, and 3 for this section of the business plan.